KKHH, KKKG.....KANK

At the launch of his latest film Kabhi Alvidaa Na Kehna, Karan Johar says

It will be large in canvas and scope and hopefully in emotions. It will be the 'Kabhi Khushi Kabhie Gham' (K3G) located in the heart and other intangible regions (sic) of the human being. Yes, it's different from my other films.

Which intangible regions? I have intangible regions in my being that I'm unaware of?! Same article:

From the film's controversial title to the atypical theme, "Kabhi Alvidaa Na Kehna" has been under media and showbiz scrutiny for months.

Really? Atypical theme? You mean it's not a love saga? Controversial title? Even by KJ's standards (previous titles being Kabhi Khushi Kabhie Gham and Kuch Kuch Hota Hai), it is four words long and has at least two Ks. Please to be explaining, what is the controversy.